But the new Apple News Partner Program, announced today, will now make 15% the commission rate for participants starting on day one.MarsEdit is a desktop blog editing application for the Mac. Typically, Apple’s model for subscription-based apps involves a standard 30% commission during their first year on the App Store, which then drops to 15% in year two. New QR codes can be created to guide users to where you want them to go.Apple today is launching a new program that will allow subscription news organizations that participate in the Apple News app and meet certain requirements to lower their commission rate to 15% on qualifying in-app purchases taking place inside their apps on the App Store. Contacts can be merged from Apple’s address book to output names. For example, calendars and maps can be added in a snap to show timelines and directions. Unlike Microsoft Publisher for Mac, Swift Publisher makes full use of programmatic automation.Last year, it launched the App Store Small Business Program, which also lowered commissions on in-app purchases from 30% to 15% — but only for developers earning up to $1 million in revenues.This program may have helped smaller publishers, but it was clear some major publishers still weren’t satisfied. And in major App Store markets, like South Korea.Apple dropping App Store fees to 15% for small businesses with under $1 million in revenuesSensing this shift in the market, Apple had already been working to provide itself cover from antitrust complaints and lawsuits — like the one underway now with Epic Games — by adjusting its App Store commissions. (If they can’t sell it all or would prefer Apple to do so on their behalf, they then split the commission with Apple, keeping 70% of revenues instead.) In addition, for the company’s Apple News+ subscription service — where the subscription revenue split is much higher — it could be argued that it’s “found money.” That is, Apple markets the service to customers the publisher hadn’t been able to attract on its own anyway.The launch of the new Apple News Partner program comes amid regulatory scrutiny over how Apple manages its App Store business and more recently, proposed legislation aiming to address alleged anticompetitive issues both in the U.S. Last year, for example, The New York Times announced it would exit its partnership with Apple News, saying that Apple didn’t allow it to have as direct a relationship with readers as it wanted, and it would rather drive readers to its own app and website.Apple, however, would argue that it doesn’t stand in the way of publishers’ businesses — it lets them paywall their content and keep 100% of the ad revenue from the ads they sell. However, the program also serves as a way to push news organizations to continue to participate in the Apple News ecosystem, as it will make more financial sense to do so across their broader business.That will likely be an area of contention for publishers, who would probably prefer that the reduced App Store commission didn’t come with strings attached.Some publishers already worry that they’re giving up too much control over their business by tying themselves to the Apple News ecosystem.Apple also said it would later announce further media literacy projects from other organizations. These nonprofits offer nonpartisan, independent media literacy programs, which Apple views as key to its larger mission to empower people to become smart and active news readers. If anything, it ties the lower fees to a program that locks them in further to the Apple ecosystem.Apple, in a gesture of goodwill, also said today it would recommit support to three leading media nonprofits: Common Sense Media, the News Literacy Project, and Osservatorio Permanente Giovani-Editori. They also didn’t want to be required to use Apple’s services for in-app purchases for their subscriptions, saying this “Apple tax” forces them to raise their prices for consumers.Major US news publishers join the Coalition for App Fairness advocacy group to fight the ‘Apple tax’It remains to be seen how these publishers will now react to the launch of the Apple News Partner program.While it gives them a way to lower their App Store fees, it doesn’t address their broader complaints against Apple’s platform and its rules.We have hundreds of news apps from dozens of countries around the world available in the App Store, and created Apple News Format to offer publishers a tool to showcase their content and provide a great experience for millions of Apple News users,” he added.More details about the program and the application form will be available at the News Partner Program website. “For more than a decade, Apple has offered our customers many ways to access and enjoy news content across our products and services.
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